Well Lidless, let me know if you ever want to file for trademark protection for the term BOARD77.
That will make it easier to go after cybersquatters of Board77 or anyone else using BOARD77 or B77, or other variants, for example. It's amazing what a letter on law firm letterhead will do! Or that doesn't do the trick, ICANN has a nifty thing called the Uniform Domain Name Dispute Resolution Policy (UDRP), which enables people with valid rights to a mark (i.e., a term) to take a domain name with that term away from cybersquatters.
p.s. I'm a U.S. patent/trademark attorney and am NOT trying to solicit.