The wikipedia article for Fucking is exquisite.
One version of the sign featured the village name with an additional sign beneath it, with the words "Bitte — nicht so schnell!", which translates from German into English as "Please — not so fast!"
Augustina Lindlbauer, the manager of an area guesthouse, noted that the area had lakes, forests and vistas worth visiting, but there was an "obsession with Fucking". Lindlbauer recalled how she had to explain to a British female tourist "that there were no Fucking postcards."
Tarsdorf municipality's mayor Siegfried Hauppl stated that it was decided to keep the name as it had existed for 800 years,[7] and further stated that "(e)veryone here knows what it means in English, but for us Fucking is Fucking — and it's going to stay Fucking."